In 2024, I proved a theory: Yes, you can grow a tech blog through search traffic alone. With zero active marketing, I saw a 4,509% increase in organic search volume and a 12% increase in active user volume.

The numbers say..

• 12% increase in active users (622)
• 4,509% organic search growth
• 14 posts published
• 🏆 reflection is slow. Is my winning post for 2024.

Above, we compare the steady growth of 2024 to the spiky growth in 2023. My ‘small viral’ post about a markdown editor is the culprit for that blue dotted spike in November 23.

Contrast that to this year: you see a steady growth. I am unreasonably proud of this. I set out to make this blog after 10+ years of not publishing because I wanted to test a theory. What if I published without explicitly marketing my writing, would I get any traction?

At the end of 2024, I can report that back. Yes! If you write something useful on the internet, the search engine will index it and serve it to people, who will actually spend time reading your words.

Despite not having a post shared on X like in 2023, I still achieved a modest 12% bump in active users.

How do people find my blog?

Behold a ludicrous 4,509% increase in organic search traffic increase in 2024.

What posts got the majority of organic search results?

Talking about how reflection is slow in golang was the main source of new active users. I am quite proud of this post and the underlying work, it’s gratifying that it also seems to be good for the metrics

Key Insights

The data tells a clear story: while I write about various technologies, and I’ve been spending a lot of my side-project elsewhere, Golang content consistently drives my organic traffic. My niche is at the intersection of Go and emerging technologies.

People are still using search engines for finding content. You can publish your writing on the internet and it will eventually be picked up if it is useful. 2024 is still a year where organic search reigns supreme. The future may be uncertain as LLM’s increasingly become our entrypoint to the internet – but for now we don’t need to do Chatbot engine optimization on our content!

Good content still has longevity. My post about crafting a markdown editor is number two on my organic search results, even though it was published in October 2025. I had ‘small viral’ effects from this post but it has paid off on a longer term. In the future I hope to write more things that can hit the short term and long term pay off models of viral vs organic search acquisition.

Goals for 2025 and this blog?

What worked for me in 2024 was simple: write something useful consistently. Building on this my 2025 goals are:

• Ship 25 blog posts in 2025
• Do at least one marketing activity per blog post.
• Increase my active Users by 25% compared to the previous year.

2025 is about doubling down on what is working and experimenting with marketing. If I have written 25 posts, and don’t see the increase in active users, I won’t regret it. This is a decision with no downside.

I am a writer, and this is where I am honing the craft. My theory is that the long term benefits of working on writing will pay off in the long run.